Magnify.net

Magnify.net Different Than The Video Crowd

Magnify.net is a new video startup that is different from the rest of the crowd. Unlike YouTube and dozens of others, it isn’t focused on building a portal around user-uploaded videos. Instead, they are allowing website publishers to create their own video channels, and populate it with videos from other sites (like YouTube, Revver, Yahoo Videos, etc.) that allow embedding.

The result is a highly targeted niche video site that integrates very well into existing content websites. To see it in action, see this channel that they created for TechCrunch. There are a ton of publisher settings to allow customization, but the general idea is that we would add this to the site, and allow readers to add their own videos that they think will be interesting to this audience.

I’ve set the TechCrunch page up so that any reader can add video (direct from their computer, via a search feature or by pasting the actual video URL from a video site), and it will go into the collection after at least three others have reviewed it and it has at least a 5/10 rating on average (or an admin approves it). Videos that are approved can be rated, commented, tagged, shared, etc. Magnify.net also offers a RSS feed of all videos on the site, so readers can subscribe and stay up to speed on new videos.