Next New Networks aims to emulate the success of cable TV programming by creating new content, building an audience, and attracting advertising dollars
One recent Friday evening, Herb Scannell, the former MTV Networks (VIA) chairman who turned Nickelodeon into a powerhouse, was heading home when he poked his head into a room that was being remodeled for his growing New York company. He stopped short. An employee was handcuffed to a chair, while another stood over him, a naked light bulb swinging behind them. Corporate security run amok? Nope, just the filming of a parody interrogation to run on Scannell's new online video startup, Next New Networks.
Next New Networks, or N3, is part of an emerging group of companies that are attempting to create a kind of TV network for online videos. By pulling together elements of video blogging, audience submissions, and a big dollop of branding, the ad-supported N3 plans over the next three years to build a network of 100 super-niche channels on everything from news to pets. To start, this new Internet take on the TV studio system—N3 launches on Mar. 8—will feature six channels on subjects ranging from do-it-yourself clothing to comic book news. Link
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